Sette Miliardi

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EDITOR’S NOTE: Sette Miliardi is a short movie directed by Max Rommel which was presented at the 2014 edition of the Milano Design Film Festival. The subject of the movie is Andrea Branzi (a theorist of design and designer of international renown) and the thoughts he developed after working for four years on Dieci Modesti Consigli per una Nuova Carta d’Atene (Edizioni Lithos Como, 2014), a manifesto of ten principles that help the reader interpret the new condition of post-modern cities. Together with Sette Miliardi, here below is a reproduction of the hand-written 7-meter long scroll that Branzi co-wrote with design curator and writer Angela Rui over the course of two years, while gathering thoughts and ideas that eventually coalesced into the short movie.

Video still from the short movie Sette Miliardi, 2014.

Sette Miliardi, 2014. Narration by Andrea Branzi, direction by Max Rommel, written by Angela Rui, edited by Massimo Mosca and Romina Bagatin, sound by Enea Bardi, translation by Annabel Little.

Angela Rui
Angela Rui is an Italian curator and researcher based between Milan and Rotterdam, working in design theory and criticism. She got her PhD with Andrea Branzi in Interior Architecture and Design at the Politecnico of Milan, Faculty of Architecture (2011). She recently co-curated I See That I See What You don’t See - the Dutch Pavilion at the XXII Triennale di Milano (2019), as well as the 25th Design Biennial of Ljubljana (2017) and the accompanying book, both titled Faraway, So Close. She curated the 2015 edition of Operae, the independent design festival based in Turin, and the exhibition and catalogue Ugo la Pietra. Disequilibrating Design (2014) for the Triennale Design Museum. She has been design editor for Abitare magazine (2011-2013), and curated the editorial project of Icon Design magazine (Mondadori, 2015-2017). Until 2016 she taught at the School of Design (Politecnico di Milano) and at the Master of Interior Design program at NABA (Nuova Accademia di Belle Arti in Milan). She currently teaches at the Design Academy Eindhoven, Social Design Master.

Andrea Branzi
Andrea Branzi is an architect and designer who has been working in Milan since 1973. From 1964 to 1974 he was member of the group Archizoom Associati; his graduation thesis and other projects are preserved at Centre Georges Pompidou in Paris, CSAC in Parma, FRAC in Orleans. He has been editor of the magazine MODO and co-founder and director of Domus Academy. Author of many books about history and theory of design, he has been curator of many exhibitions in this field. In 1987 he has received the Compasso d’Oro award for his career. He works in industrial and experimental design, architecture, urban planning, education and cultural promotion. Scientific curator of the Triennale Design Museum, he has collaborated with the main brands of Italian Design (Alessi, Cassina, Zanotta, Poltronova, Olivari, Danese, Magis). In 2016 he has been curator of two exhibitions at XXI Triennale of Milan (“La Metropoli Multietnica” and “Neopreistoria-100 verbi”.)

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